We are on a mission to guide you who dare to chase your dreams and to show you how food can unmask your Superhuman potential. We achieve our mission when you eat performance foods and are able to fly through your day with endless energy and break away from the destructive path to injury, illness, and disease.
We value your presence more than anything. We value you who commit to joining our dream team of “superhumans” who eat for performance. We deeply value integrity both of our wise customer and of the body of peer-reviewed scientific literature that is the source of our knowledge.
We promise to treat you like the superhuman you are. We support your daily performance with food knowledge and inspiration you can easily follow. We promise to cheer you on as we navigate the imperfect world of nutrition, together, and meet our fulfilment of an extraordinary destiny.
CEO & FOUNDER, MSc, SPORTS DIETITIAN
OUR STORY BEGAN
WITH A JOB HUNT…
In 2010, I was jobless. Fearing I would not find my own place in the saturated nutrition world, I applied to be a weight watchers consultant.
When the famous diet company rejected me outright because of my high level of nutrition education, I wondered why a strong understanding of nutritional science would be anything less than an asset to a nutrition company.
Time passed, but a lingering feeling that the diet world was out of alignment with the facts could not be shaken. Why was good nutritional science so easy to ignore? So unattractive?
One day an annoyed acquaintance summed up the problem as she turned away my offer to share my best nutrition facts:
She was not interested in my nutrition “facts”.
She exclaimed: “nutrition is like religion and politics, everyone has an opinion”.
But, hold on a second! Opinion based on facts (i.e. unbiased research) is not a religion and will stand the test of time.
Seriously, I was essentially being told I had wasted 7 years of my prime getting taught by some of the most brilliant nutrition researchers. I mean Cornell University and McGill University are great schools friends!
Sooo why did I feel like all these nutrition facts I had learned were holding me back from being a great nutrition coach??
Then it hit me.
Actually it more than hit me, my revelations changed me to my core.
I came to the painfully obvious conclusion that nutrition FACTS are too boring for people to care deeply about.
Thousands of nutrition facts later I knew enough to be 100% confident in my food choices but those who had not gone through 2 nutrition degrees and an IOC diploma in sports nutrition were only seeing nutrition jargon. This jargon was overwhelming and boring people – we needed a change!
Just maybe nutrition facts needed to be presented differently? Just maybe nutrition facts needed to be SENSATIONAL.
So, I dug in and drew inspiration from everyone I met. I was determined to get people the facts in a fun way. I met a lot of super people (a.k.a super-humans) on the way to piecing together the puzzle.
I met extraordinary athletes.
I met dedicated coaches.
I met real tough parents.
I met brilliant nutrition professionals.
The importance of super-humans started to become central to this nutrition story.
And what is more sensational than a story about a superhuman??
Super-humans can fly.
Super-humans have endless energy.
Super-humans are capable of saving humanity from destruction.
What we know about super-humans is that they are really ordinary people – like you and me, just with a little extra magic.
Super-humans are the people who dreamed of being more and overcame their fear of failure to elevate their performance and rise to their superhuman potential. These are the people I had in mind when I founded a nutrition framework to stand the test of time: Eat This for Performance.
Eat This for Performance is a nutrition framework that teaches the skills to become a super-human. Founded in early 2018, Eat This for Performance is now bigger than one person. It is, dare we say, a movement.
For those who are tired of the diet mill, the crazed focus on perfect abs, and the false promises of rainbows at the end of a perfectly planned diet – we stand with YOU.
The time is ripe for change in the nutrition world.
Fitness happens when you eat food for its powers.
Disease happens when you restrict, limit, and obsess.
WE say stop dieting and eat for performance instead.
And if you are eating performance foods, you can fly through your day with endless energy and break away from the destructive path to injury, illness, and disease.
Are you with us my newest super-human?
To your next EXTRAORDINARY performance,
p.s. share our story with everyone you believe is a deserving super-human! Then go check out our framework course here.
THE ET4P TEAM
Lindsay H. - Sports Dietitian
Lindsay’s passion for sports nutrition started while she was studying nutrition and playing basketball at Acadia University. Since then she has helped elite athletes with their performance eating and is currently completing the International Olympic Committees Diploma in Sports Nutrition.
Margot L. - Customer Care
Margot has Bachelor of Science in Food Science from McGill University. She co-authored a book on sports nutrition and has consulted with many athletes and sports teams. She has helped her four athletic children and her triathlete husband to excel in their chosen sports through performance eating.
Nayeli S. - Technical Support
Nayeli has background in Marketing, and a strong passion for nutrition. With a bachelor's degree in business and marketing, she is determined to combine business with the power of sports nutrition! You can contact her for any technical support, or if you need any extra motivation.
IN WHAT FOODS TO EAT FOR PERFORMANCE